Knowing your audience has a new meaning. Along with figuring out what might interest humans, you increasingly need to appeal to machines.
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It started back during training camp. While coaches developed game plans and established depth charts, the digital teams for these three front-runners huddled to craft their strategy for an optimistic season.
Every year that goes by, warranted or not, social media seems to get more hyped for its role in major events.
There are few major events in the Uni...
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