When something unscripted happened, very few brands were prepared to join the conversation. And those that did were warmly welcomed and richly rewarded with tens of thousands of retweets and mentions, not from $4 million ads but from free tweets.
How could an ad celebrating the American farmer paint such a distorted picture of the people who actually work on farms today? The reality is that farmworkers are systematically underpaid and under-appreciated.
Chess exists as the purest form of intellectual competition this side of a university debate. Head to any major urban park on a sunny afternoon and find the chess hustlers on the benches, decimating all challengers willing to slap down a five-dollar bill.
Ayanbadejo's advocacy touches down with more impact than many advocates who are gay themselves, and not just because of his NFL platform, his obvious intelligence, looks, and charisma, but because he's authentically not gay.
While chicken wings were making headlines before the game, it was all about pizza for game day fuel this year. It was a game of pepperoni vs. chicken, sides vs. dessert, and fan loyalty all came down to the local play.
I recognize those children were placed at the Super Bowl for good and sincere reasons. I have to wonder, though, if that's really what's best for at least some of those children.
By now, you've likely seen or heard about the Volkswagen Super Bowl ad that features a white middle-aged Minnesota man with a Jamaican accent. Some have claimed the ad is culturally insensitive, others find it enjoyable. No matter which side of the fence you are on, we all can learn quite a bit.
For 120 seconds, Harvey, the late and distinguished radio figure who for decades delivered the news in the most intriguing manner, articulated an honoring tribute to farmers across the America.
I am predicting Beyonce will be 2013's woman of the year. Other than beauty and talent, this is a really, really nice girl, a super human being. She works so hard. She always wants to do the right thing. People who interview her come away charmed by her sincerity and her aspirations.
The Super Bowl, including the two weeks that precede it, is the most impactful marketing opportunity for individual players that exist in sports today.
Americans saw our troops at 4 a.m. Afghanistan time standing at attention while our national anthem was sung in balmy New Orleans and while a driving snowstorm was battering their tents at Camp Courage.
During the halftime show, Beyoncé's wardrobe was armor. When she stepped out into the lion's den of jock culture that is the Super Bowl, she wasn't timid. She stomped her feet and popped her collar, signifying that they'd better watch out.
Generation X, it is time to face the facts: The rest of the world isn't speeding up, you are slowing down. Yelling about it only makes you seem even older than you are. And sometimes a girl who runs the world is just a girl for a new generation.
The Super Bowl is all about champions -- this year it was the Baltimore Ravens. The cheetah could use more corporate champions that are as excited about saving cheetahs in the wild as they are about putting them in their product advertisements.
For many Americans, the higher price of chicken wings was bad news. But the good news that could emerge from food-price sticker shock is that more people will ask what we can do in agriculture to help stop climate change while still feeding the world.
Social media addicts like me are used to sharing live events via every possible social channel. From tweeting about Baltimore Ravens' Ed Reed's interception to sharing opinions about commercials, that's what live events are all about.