The script for the 2011 Rip Curl Pro Search San Francisco probably didn't go down the way Kelly Slater pictured it. Still, if you were a fan of surfing wanted to see the world's best surfers, chances are you weren't disappointed.
There is a saying within the surfing community, "If you can surf Ocean Beach, you can surf anywhere." Rare is a mantra more accurate in surfing. And thus sets the stage for the 2011 Rip Curl Pro Search San Francisco.
Kelly Slater captured his first U.S. Open of Surfing Title in 15 years Sunday. With the win, the reigning 10-Time ASP World Champion took home a hefty $100,000 check for winning the U.S. Open of Surfing.
This piece of coastal American culture risks becoming nothing more than a marketing campaign in which its beauty becomes secondary to the market shares of the small cadre of people getting rich off selling your kids $150.00 board shorts.