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Things We Agree On... Or Should!

Dr. Sten Odenwald | Posted 12.29.2014 | Politics
Dr. Sten Odenwald

Although many survey questions you hear about show close to a 50/50 split in public opinion, there are still many questions that offer nearly unanimous agreement and probably help to define who we are as a Nation in terms of core values and beliefs.

Here's a Round-Up of Small Business Surveys That'll Cheer You Up

Gene Marks | Posted 12.21.2014 | Small Business
Gene Marks

There is some good news. There is one group of people out there feeling successful and optimistic, even in the midst of all these alarming events. Who are these naïve, yet hearty souls?

Who's in Your Country's 'Social Network'?

Angel Hsu | Posted 11.15.2014 | Green
Angel Hsu

Leaders from around the world will gather at the United Nations this month to tackle some of our most complex challenges - from climate change, to sustainable development, to the future of cities.

Why Small Companies Need Big Data

Daniel Newman | Posted 06.16.2014 | Small Business
Daniel Newman

With so much available information, there is a tremendous opportunity for companies that can identify and isolate key pieces of information that can help them improve their business.

New Polls Show Surge in Public Support for Marriage Equality (VIDEO)

Matt Baume | Posted 05.03.2014 | Gay Voices
Matt Baume

2014-03-03-afermarriagepollsvidsmall.pngLast week saw the release of a large volume of polling data, and the results are perfectly in keeping with trends dating back at least a decade: a steady climb in support for the freedom to marry.

Would You Give Up Sex For Your Cell Phone? Most Americans Would!

Posted 02.06.2014 | Technology

What's more important than sex? Turns out a whole bunch of things, according to an online poll conducted by Harris Interactive. On a list of 1...

What Do Customers Really Think of Your Brand? Find Out With Perceptual Mapping

Matt Cohen | Posted 01.23.2014 | Business
Matt Cohen

Perceptual maps are based on how consumers view brand personalities, but this method doesn't require any new market research. Instead, it's simply a way to visualize and refine your current understanding of your market.

Survey Finds People Who Believe in God Less Likely to Believe in Extraterrestrials (VIDEO)

Alejandro Rojas | Posted 11.27.2013 | Weird News
Alejandro Rojas

The likelihood of extraterrestrial life is rising with each new discovery. Some feel that if the discovery of life is just around the corner, this may be an issue for religious dogma.

Monkey See Monkey Do: A Challenge From SurveyMonkey

Elizabeth Denham | Posted 08.26.2013 | Business
Elizabeth Denham

SurveyMonkey, the world's largest survey company, is leading with its heart. And they are challenging other businesses to follow.

Three Ways Your Voice Can Be Heard

Rand Strauss | Posted 02.11.2013 | Politics
Rand Strauss

In the end, the only way to change our satisfaction levels is to do something about issues. Only then we will make our voices known, influence politicians, and see real results.

An Idiot's Guide to Employee Engagement

Ed Lawler | Posted 01.27.2013 | Business
Ed Lawler

Simply setting goals for individuals can make a major impact on their motivation. If individuals accept the goals and see the behavior as worthwhile, they will be highly motivated to pursue these goals.

Finally, The Truth About Focus Groups!

Sandy Thompson | Posted 09.29.2012 | Media
Sandy Thompson

Instead of focus groups, we're letting relationships drive our research. If you want someone to tell you what she really thinks about how she looks and how she feels about getting older--or anything else that matters--you need to get to know her first.

9 Out of 10 Americans Despise Being Asked Survey Questions

Mark C. Miller | Posted 05.06.2012 | Comedy
Mark C. Miller

"I mean, asking survey questions is our bread and butter. I always felt folks enjoyed giving their opinions about all sorts of things. But now, to find out that they hate what we do -- well, as you might think, it's depressing."

Survey Sez: Dream Big When You Take The Kids

Eileen Ogintz | Posted 12.18.2011 | Travel
Eileen Ogintz

Sixty percent of travelers said that what matters most when thinking about a dream trip is to have an authentic experience. We want to show the kids the world, traveling to foreign cities. We want to share the excitement of seeing exotic wildlife. We want to cruise and kick back on a beach, enjoying first-class service all the way. It's easier than you think.

Keeping the Sheep Dogs at Bay

Warren Adler | Posted 11.06.2011 | Business
Warren Adler

Our individuality is broken down into sub-atoms of attitude and preference. Our uniqueness has been erased by the tsunami of the marketers.

Does Survey Mode Still Matter?

Brian Schaffner | Posted 07.09.2011 | Politics
Brian Schaffner

Over the past several years, pollsters have been working to understand the best approach to conducting survey research in a world where no single tech...

Designing Customer Surveys That Work

MIT Entrepreneurship Review | Posted 05.25.2011 | Business
MIT Entrepreneurship Review

Don't ask your customers for their "willingness to pay." Instead, do your homework and ask them about their value drivers. Then tell them what they should pay and why, and you'll be on a happy road to higher profitability.

Americans Have More Friends, and Not Just on Facebook

Bella DePaulo | Posted 11.17.2011 | Healthy Living
Bella DePaulo

Remember the media panic from the summer of 2006 about lonely and isolated Americans? The publication of a sociological study had unleashed a cascade...

Is Trust in Government Really at an All Time Low?

Sheri and Allan Rivlin | Posted 05.25.2011 | Politics
Sheri and Allan Rivlin

A recent report from the Pew Research Center shows just 22% trust the government to do what is right. How worried should Democrats be?

When the "C" in C-Suite Stands for Clueless

Dr. Sasha Galbraith | Posted 05.25.2011 | Business
Dr. Sasha Galbraith

In the rarified air of the senior executive ranks, men are under the impression that everything is hunky dory for women in corporate America and that ...

Marijuana Use By The Numbers

Paul Armentano | Posted 05.25.2011 | Politics
Paul Armentano

By age 25, 54 percent of the population has admittedly used marijuana. Does anyone still believe that marijuana prohibition is working -- or that all of these people deserve to be behind bars?

Economists Say Second Stimulus Not Needed

Reuters | Posted 05.25.2011 | Business

WASHINGTON (Reuters) - The U.S. economy does not need a second fiscal stimulus package, instead the government should cut spending over the next two y...

Apparently, You CAN Fool All of the People All of the Time

Brian Ross | Posted 05.25.2011 | Politics
Brian Ross

We are a fear-driven culture. There is a large segment of the population that, no matter how well you document it, will not let a good fact get in the way of their fears about health care reform.

GOP Fundraising 'Survey' Outrages Some Recipients

The Columbian | Kathie Durbin | Posted 05.25.2011 | Politics

Raymond and Louise Denny of La Center were surprised last week to receive a mailing from Michael Steele, chairman of the Republican National Committee...

Judgement Day -- One Final Request

Jeffrey Shaffer | Posted 05.25.2011 | Comedy
Jeffrey Shaffer

Greetings! This is your official check-out notification. We hope your stay on the world has been pleasant. Now it's over. Finito. No more tom...