No one wants to form a partnership with a celebrity who ends up in a line up or caught up in a host of other brand damning by association situations. So why is Lance Armstrong and Livestrong still a smart move for a plethora of potential partners?
This film urges us to look hard at what charities like Komen are really saying about breast cancer, those who have it and the companies trying to "pinkwash" themselves, insulating themselves from criticism.
In the new documentary, Pink Ribbons, Inc, producer Ravida Din and director Léa Pool look at how the activism surrounding a pressing women's issue was co-opted by corporations and diverted into high-profile, soft-focused fund raising activities.
If the recent past is any indication of Susan G. Komen's future, you must decide if your personal investment and that of your board members and executive team is more important than the success of the foundation.
Three recent examples of corporations or organizations behaving badly, and the immediate, negative backlash among their respective consumers and supporters, demonstrate the power possessed by "We the People" when we are socially conscious and take immediate action.
As a funder and peer to Komen, I think their policy used a hacksaw when it should have used a scalpel. And as a result, they put their funding decisions in the hands of special interests instead of health-care specialists.