iOS app Android app

Susan Smith Ellis

Bringing the Power of Advertising to Giving Back

Rachael Chong | Posted 08.10.2013 | Impact
Rachael Chong

Jenifer Willig knows a thing or two about what motivates consumers and companies. She made a career engaging consumers through advertising for nearly ...

How An Advertising Executive Turned Her Expertise In Selling Things Toward Good

Rachael Chong | Posted 07.30.2013 | Impact
Rachael Chong

Susan Smith Ellis, the former CEO of (RED), went from a top ad agency to a different sort of marketing job: Getting people to buy products that also g...

Bono's (RED) Campaign Sees Red Over Shortcomings

New York Times | Ron Nixon | Posted 05.25.2011 | Business

A year ago, staff members at the Treatment and Research AIDS Center could barely cope. Patients, unable to find care elsewhere, flowed in from every c...