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Sustainable Brands

Sustainability Isn't What Your Brand Says; It's What It Does

Karen Manson | Posted 07.10.2015 | Impact
Karen Manson

Recently, at the 2015 Sustainable Brands Conference, I was struck by something Harvard Business Review contributor and the author of "What Great Brands Do," Denise Yohn, showcased on the main stage. Her visual read: "A BRAND IS WHAT YOU DO, AND HOW YOU DO IT."

B Corp Ditto Makes A Better Hanger -- And Learns How To Sell It

Carolyn McMaster | Posted 06.13.2015 | Small Business
Carolyn McMaster

When Gary Barker's design team embarked on redesigning the clothes hanger as an environmentally sustainable product, Barker secretly thought it was the "stupidest idea" ever. That was in 2006; now the resulting Ditto hangers are being embraced by major retailers such as Levi Strauss, REI and the Gap, and Barker's green product design company, Ditto Sustainable Brand Solutions, is flourishing.

Responsible Down Standard Wakes Up An Industry

Anne Gillespie | Posted 12.21.2014 | Business
Anne Gillespie

In most supply chains, down and feathers are removed from the birds after they have been slaughtered, but in some cases they are removed while the birds are still alive -- a process that can be painful and harmful.

Women in Business: Q&A with KoAnn Vikoren Skrzyniarz, Founder of Sustainable Life Media and Sustainable Brands

Laura Dunn | Posted 07.20.2014 | Business
Laura Dunn

Koann Vikoren Skrzyniarz is the Founder and CEO of Sustainable Life Media and Sustainable Brands whose involvement with the intersection of environmen...

Is Your Corporation Missing Its Compass?

Marc Stoiber | Posted 01.23.2014 | Business
Marc Stoiber

If the future of profit is tied to purpose, then the first step to finding your purpose is pulling back and establishing exactly what your brand stands for.

Lego Thinking: Key to Futureproofing?

Marc Stoiber | Posted 06.12.2013 | Impact
Marc Stoiber

The key to futureproofing is creating a brand that fulfills your customer's higher order needs. Things like meaning, authenticity, self-fulfillment an...

Sustainability Branding: A Whole New Ball Game

Marc Stoiber | Posted 10.16.2012 | Business
Marc Stoiber

Sustainability has become a design filter, pushing new materials and engineering to the forefront. Original, better products are everywhere.

Inside Scoop on Sustainable Brands 2012 Conference

Eddie Fernandez | Posted 05.30.2012 | Impact
Eddie Fernandez

Sustainability conferences, especially on the west coast, can be a full time job if you try and hit them all. It's important to distinguish the top events, and Sustainable Brands is one of them.

Ideals and Ethics: The Next Business Edge?

Marc Stoiber | Posted 04.17.2012 | Business
Marc Stoiber

Morten Schroder of Van Houtte Coffee knows something about being a sustainability leader. In fact, Van Houtte has a long, proud history of adopting s...

Gender and the Sweet Spot of Sustainable Business

Andrea Learned | Posted 11.17.2011 | Healthy Living
Andrea Learned

The time has come to equally value what men and women contribute, and encourage them to do so using their own unique styles.