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Sustainable Consumer

Easing Sustainability "In-" and "Out-Group" Conflict

Andrea Learned | Posted 05.25.2011 | Green
Andrea Learned

What if a sustainability-minded person is in the in-group, and a less convinced citizen/consumer is in the out-group? It can seem that ne'er the twain shall meet. What could they possibly have in common?

Eco Etiquette: 16 Great Gifts for the Green Host or Hostess

Jennifer Grayson | Posted 05.25.2011 | Green
Jennifer Grayson

Send all your eco-inquiries to Jennifer Grayson at Questions may be edited for length and clarity. My husband and I just got...

Know Women (Moms), Know the Sustainably-Minded Consumer: Part 2

Andrea Learned | Posted 05.25.2011 | Green
Andrea Learned

The Green Mom Eco-cosm wields incredible influence in the broader consumer marketplace. These women represent the voice of the toughest of the tough, sustainably-minded consumer.

Know Women, Know the Sustainably-Minded Consumer: Part I

Andrea Learned | Posted 05.25.2011 | Green
Andrea Learned

Who's this "sustainable consumer" business types now speak of? And is sustainable consuming even possible? That's the question for brands hoping to sidle into the green marketplace.

A Diatribe: Engaging Conventional Business Thinkers with Sustainability

Andrea Learned | Posted 05.25.2011 | Business
Andrea Learned

We must not Today's business leaders must innovate as they always have, but to do so within exciting new parameters that serve planet, people and profits.

Top Green Consumer Trends for 2009: Which Predictions Came True?

Robyn Griggs Lawrence | Posted 05.25.2011 | Green
Robyn Griggs Lawrence

At the end of last year, our friends at The Fresh Ideas Group went out on a limb with some public predictions about how Americans would act in 2009. As the year winds down, let's see how they did.