What if a sustainability-minded person is in the in-group, and a less convinced citizen/consumer is in the out-group? It can seem that ne'er the twain shall meet. What could they possibly have in common?
Read Whole Story
Send all your eco-inquiries to Jennifer Grayson at email@example.com. Questions may be edited for length and clarity.
My husband and I just got...
The Green Mom Eco-cosm wields incredible influence in the broader consumer marketplace. These women represent the voice of the toughest of the tough, sustainably-minded consumer.
Who's this "sustainable consumer" business types now speak of? And is sustainable consuming even possible? That's the question for brands hoping to sidle into the green marketplace.
We must not Today's business leaders must innovate as they always have, but to do so within exciting new parameters that serve planet, people and profits.
At the end of last year, our friends at The Fresh Ideas Group went out on a limb with some public predictions about how Americans would act in 2009. As the year winds down, let's see how they did.
Get top stories and blog posts emailed to me each day..