Language matters. So why is the sustainability community still stuck on the images of reduction such as "zero," "low carbon," "energy efficiency" or "350"? Isn't it time we started using more emotional vernacular like "sexy," "unique" and "comfy"?
In a year where the election and global economic crisis are at the forefront of our minds, let's also think outside our personal bubbles to some global trends that, when applied to key sustainability issues, are definitely resolution-worthy.
Our economy however, seems built on a set of habits that would suggest that if we all commit to the same resolution of buying less, the layoffs will only get worse. Welcome to the quandary of sustainable consumption.
Sustainability has been understood to mean only limits. Sustainable consumption turns this idea on its head, as a way to develop products that deliver better living standards without further burdening our planet.