The scarcity of healthy options in low-income neighborhoods in developed countries and the decreased purchasing power make people opt for a unhealthy and cheap processed foods rather than seasonal and local fruit and vegetables.
I am looking through a luxury magazine in an airport transit lounge. Back home, my country, the Philippines is in the challenging attempt at helping our people hit by the super typhoon of all time: Yolanda/Haiyan.
Given how many societal and environmental ills there are to worry about today, it's exciting to think that the creative collaboration could inspire attitude adjustments that might just lead to longer term behavioral shifts.
Biking represents a simple activity and lifestyle change that could affect so many of the big, societal issues we face today, as well as some that are not given the priority they should, such as community-building and connection with nature.