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Swiffer Takes On The Modern Dad In Refreshing Commercial

The Huffington Post | Caroline Bologna | Posted 04.14.2015 | Parents

Swiffer's new ad is all about dads. Father and "Black-ish" star Anthony Anderson served as creative director for "A Clean House With Swiffer Dads"...

Today's Modern Family, As Advertised

Jim Joseph | Posted 09.27.2014 | Parents
Jim Joseph

It's actually kind of fun to see modern day portrayals of parenting, because the style is so vastly different than in generations past.

Cats On A Swiffer, What More Do You Need?

Posted 09.03.2013 | Comedy

Swiffer mops are the best mode of transportation for cats and the best cleaning method for humans. So why aren't cats included in Swiffer purchases? W...

Swiffer Responds To Rosie The Riveter Ad Controversy

The Huffington Post | Emma Gray | Posted 06.04.2013 | Women

After complaints over Swiffer's use of the famed Westinghouse Electric "We Can Do It!" image to sell cleaning products, the company has agreed to remo...

Household Cleaners You Can Make Yourself

Posted 03.04.2012 | Green

From dealnews' Lou Carlozo: Just a few generations back, the formula for a spiffy house contained two simple elements at its core: a high stack of ...

Happy to Be "Irrelevant"

Stephanie Dolgoff | Posted 11.17.2011 | Healthy Living
Stephanie Dolgoff

The '80s were when I was in high school and college, when, like every raw and angsty adolescent, I felt on some level that Simon LeBon and Natalie Merchant and even Ozzy Osbourne were living inside my head.

CES 2010: Show Trends, Odds and Ends

Stephanie Vaughn Hapke | Posted 05.25.2011 | Technology
Stephanie Vaughn Hapke

It has been described as the Mecca for Geeks. Thousands of press, industry analysts, buyers and enthusiasts attend the International Consumer Electronics Show each year in Las Vegas

The Dirty Word in Clean

Michael DeJong | Posted 05.25.2011 | Green
Michael DeJong

Do common cleaners have toxic ingredients? They might. They might not. But until we know for certain -- who here cares to continue to experiment with the health of their children?