There are only so many cool books to give, and music CDs fit far too easily into a holiday stocking. Things have size. Substance. Our brains are wired to find things impressive. Shall we tour the merchandise?
The Kindle is for the book-lover who might buy a first, a signed or a special edition. It is lingerie. It is a box of chocolates or a bottle of double-malt. Competition will drive it to adapt, and it will.