Morsi must realize that he cannot have his cake and eat it too -- attempting to embrace Tehran on one hand and the West and rest of the Arab world on the other. He is trying to be all things to all people, which will not work.
Neo-Ottomanism and Kemalism are competing ideologies that have driven Turkey's foreign policy for many years. Neo-Ottomanism is focused on promoting 'soft power'- ensuring Turkey is well-placed diplomatically, politically and economically to take on a larger role in the Middle East and beyond.
The future of the Arab World, whether seculars like it or not, is going to be in the hands of Islamic parties-- at least -- for the foreseeable future. This trend, just like Arab nationalism before it, will not last forever.