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Tag Heuer Tiger Woods

Another Corporate Sponsor Drops Tiger

Posted 10.06.2011 | Sports

If Tiger Woods' struggles at Bridgestone weren't enough for him to worry about, he may need to find time to make another Japanese heat rub commercial....

Tiger Woods' Sponsor: 'There Is Zero Damage'

Posted 05.25.2011 | Sports

Tiger Woods has lost a handful of sponsors since his post-Thanksgiving car crash led to the public outing of a series of alleged mistresses. Accenture...

Tiger Woods Sponsor Pulls Ads

SPORTSbyBROOKS | Posted 05.25.2011 | Sports

Chris Thomson of Perth, Australia's WA TODAY has the latest sponsor of Tiger Woods, watch maker Tag Heuer, scaling back its relationship with the golf...

Tag Heuer, Tiger Woods Sponsor, 'Stands With' Golfer (PHOTO)

Posted 05.25.2011 | Sports

Last week watchmaker Tag Heuer said it would reduce Tiger Woods' presence in the company's advertising. While pleading to continue its relationship wi...

Tiger Tiger, Burning Trust

Charles H. Green | Posted 05.25.2011 | Business
Charles H. Green

A sex scandal? To be sure. A public relations debacle? You betcha. But what does it tell us about trust?