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What do Lady Gaga, Rihanna and a Story Expert Contribute to Branding You?

Maureen P. Price | Posted 10.08.2016 | Business
Maureen P. Price

You don't have to be a famous celebrity like Lady Gaga or Rihanna to have a personal brand. If you have a website or social media account, you already have one.

Five Brand Habits of Successful Businesses

Jaleh Bisharat | Posted 01.25.2014 | Business
Jaleh Bisharat

What is a brand? In its simplest form, I think of a brand as something that happens in your customer's mind every time they hear your name. It is the expectation or mental shortcut that is triggered.

"Got MILF?" T-Shirt Makers Sued By "Got Milk?" Creators

Carlos Cagin | Posted 05.25.2011 | Business

Talk about a serious lack of sense of humor: The dairy producers behind the ubiquitous "Got Milk?" slogan are suing a small T-shirt company that switc...

Worst. Tagline. Ever. (PIC)

Huffington Post | Alex Leo | Posted 05.25.2011 | Comedy

Um, so yeah, I always think of copywriters in the ad world as English majors who chose to make money--talented people with some wit and the ability to...