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Compel. Don't Tell: How To Stand Out in a Noisy World.

Jeffrey Shaw | Posted 07.12.2016 | Business
Jeffrey Shaw

In order to stand out in the competitive world of business today, we must develop ways to communicate our ideas and draw attention to our products and services, while at the same time, walk a very delicate balance of not coming on too strong. If potential customers feel like you are coming AT them, they back off. So how do you do this?

Weak Slogans Weaken Your Brand

Ira Kalb | Posted 10.04.2016 | Business
Ira Kalb

Slogans that do not help the market understand what companies do or what makes them unique are largely ineffective. Even worse, if they make hard to believe claims, they can cause prospective buyers to not trust the company. Once trust is gone, sales and profits head south.

17 Slogans That Frankly Make More Sense Than the Real Ones, Pt. 6

Clif Dickens | Posted 11.17.2014 | Business
Clif Dickens

It's that time of year once again, when women become obsessed with pumpkin spice lattes and men start downing amber ales in front of a campfire. Fall is fast approaching, and what better time than now to share a few more Honest Slogans?

17 Slogans That Frankly Make More Sense Than The Real Ones

Clif Dickens | Posted 09.09.2014 | Business
Clif Dickens

Companies spend millions of dollars to make their products look ideal to consumers. But what if they stripped all of that away and told the truth?

26 Slogans That Frankly Make More Sense Than the Real Ones, Pt. 4

Clif Dickens | Posted 06.07.2014 | Business
Clif Dickens

honest slogansApril showers bring more Honest Slogans. Here is my fourth installment of Honest Slogans for popular brands.

26 Slogans That Frankly Make More Sense Than the Real Ones, Pt. 3

Clif Dickens | Posted 03.30.2014 | Business
Clif Dickens

2014-01-28-clifdickensikeaslogan.jpg

26 Slogans That Frankly Make More Sense Than the Real Ones, Pt. 2

Clif Dickens | Posted 02.01.2014 | Business
Clif Dickens

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Kardashian to Play Streisand in New Biopic: How to Create Attention-Grabbing Ad Copy (Like This One) for Your Business

Christopher Lee Nutter | Posted 09.09.2012 | Small Business
Christopher Lee Nutter

Every business dreams of the holy grail of advertising -- the idea that makes people guffaw; the commercial they don't want to fast-forward through; the billboard they actually read; the outrageous stunt that generates free media coverage.