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Dive into the New Rules of Engagement: Keys and Building Blocks to Exploring a New Frontier in New Media

Derek Smith | Posted 07.08.2014 | Technology
Derek Smith

Ask any of today's mavens fueling digital content in 2014 and they'll tell you that digital storytelling continues to drive tech advancement with m...

Propelling Innovation: How Can Brands, Agencies and Start-ups Cultivate Progress Through Digital Partnerships?

Derek Smith | Posted 01.25.2014 | Technology
Derek Smith

This is the take away from our deep dive on ways brands, agencies and start-ups can better work together in the rapidly shifting digital ecosystem discussed at this year's Tech Madison Avenue conference in New York.

What 17 Industry Leaders Think About Digital Storytelling

Derek Smith | Posted 06.22.2013 | Media
Derek Smith

In the past, digital storytelling was pretty simple. You created an engaging story, selected the right platform and shared it with your audience. Today, it's not that easy.

The Impact of Digital Storytelling: An Interview with Wunderman New York's Nick Moore

Derek Smith | Posted 06.09.2013 | Media
Derek Smith

Successful storytelling in today's complicated digital landscape is a marketer's biggest challenge and opportunity. I had the opportunity to interview Nick Moore, EVP Chief Creative Officer of Wunderman New York, who shared with me the importance of digital storytelling.

How Smart Glasses Are Impacting Digital Storytelling

Derek Smith | Posted 06.08.2013 | Technology
Derek Smith

It is clear that in 2013, the emergence of smart glasses is having a dramatic impact on the digital storytelling experience. I had the unique opportunity to interview Brian Ballard, the CEO of APX-Labs, who is focused on building software that brings smart glasses to life.

Revealed! The Best 7 Examples of Digital Storytelling

Derek Smith | Posted 05.18.2013 | Media
Derek Smith

With the ever-expanding universe of platforms and the escalating battle for consumer engagement, digital storytelling has never been more important to the long-term vitality of a brand. To address this challenge, the brightest storytelling minds will gather in one room.