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Target Audience

What Do Lady Gaga, Rihanna and a Story Expert Contribute to Branding You? (Part 2)

Maureen P. Price | Posted 10.15.2015 | Business
Maureen P. Price

When you have identified and defined your target audience, you need to provide something of value for them and clearly articulate that value.

What do Lady Gaga, Rihanna and a Story Expert Contribute to Branding You?

Maureen P. Price | Posted 10.08.2015 | Business
Maureen P. Price

You don't have to be a famous celebrity like Lady Gaga or Rihanna to have a personal brand. If you have a website or social media account, you already have one.

A League of His Own: How Lewis Howes Went From Pro Athlete to Thriving Entrepreneur

John Corcoran | Posted 01.11.2015 | Business
John Corcoran

Lewis Howes is a former professional football player who turned a career-ending injury into a springboard into entrepreneurship. Starting with nothing but an obsession to learn about business and marketing, he has since built a multi-million dollar media empire.

5 Steps to Becoming a Recognized Thought Leader

Loolwa Khazzoom | Posted 07.09.2014 | Business
Loolwa Khazzoom

To position yourself a recognized thought leader, you need not only to be an expert in your field but also to proactively establish yourself as one.

4 Basic Principles of a Successful Mobile Marketing Strategy

Loolwa Khazzoom | Posted 04.27.2014 | Business
Loolwa Khazzoom

The average smartphone user reaches for her device about 150 times per day. In a word: Wow.

Non-Profits and Social Media: 3 Steps to Defining Your Audience

Tulani Elisa | Posted 04.23.2014 | Business
Tulani Elisa

An understanding of your audience should drive your entire social strategy. It will help you determine your goals, messaging and tone, and help give a better understanding of social analytics.

What Do You Do, and Who the Hell Cares?

Loolwa Khazzoom | Posted 02.01.2014 | Small Business
Loolwa Khazzoom

Any worthy marketing professional will emphasize the importance of establishing your brand, target audience, and message as the first step of getting your business off the ground.

Love and Logic Equals Great Marketing

MaryEllen Tribby | Posted 11.19.2013 | Business
MaryEllen Tribby

The greatest marketers of all are those who love marketing, use logic to track and read results and who understand the value of testing and live it everyday.

In Tough Economic Times: Market Smarter, Not Harder

MaryEllen Tribby | Posted 10.22.2013 | Business
MaryEllen Tribby

Perhaps one of the greatest benefits of multi-channel marketing is that it provides great customer relationship-building opportunities.

How to Create an Effective Recruitment Marketing Campaign

Sajjad Masud | Posted 05.26.2013 | Business
Sajjad Masud

While posting your jobs is great, waiting for the right person to apply is unlikely to garner the results you need. Here are some lessons you can take from the world of traditional marketing and apply to your recruitment efforts.