In the last week, U.S. discount department store Target has announced a retreat from Canada four years after opening there, closing 133 stores, ending 17,600 jobs, and burning US$2 billion in cash. What went wrong?
Keep this in mind the next time you go shopping, and consider some of the following store products versus their competing name brands. You'll be surprised how well they measure up, and how much money you'll save.
Only Sunday escapes without a retail handle. But you can bet your bottom dollar it won't be a day of rest for retailers. The relentless run continues towards Christmas and beyond, as merchants race to extract as many dollars from consumers as possible and keep their stakeholders happy.
The shorts in my original posts are just a symptom of the problem. With this documentary we want to find out how this happened, how it became acceptable to dress our children and market to them as if they are adults, so that maybe we can find a real way to solve it.
I hate that there is even plus-sized versus regular-sized in the first place. It's one of the last acceptable forms of segregation and judgment. Yes, I said segregation. It's only been in the last couple of years that women over a size 14 were even allowed to shop with everyone else.
The success or failure of an innovation lies therefore no longer in Alex from Target, his cuteness, or the humor that is portrayed in the photo, but rather in the hands of multiple actors who may deal with Alex very differently. Some people will adore him. Others will caricature him.
Educators, parents, and condom manufacturers have worked to make safe sex appealing to young people for decades with minimal success - until now. Shadowing Coke's marketing tactic, Poke's "#ShareaCondom" campaign is enjoying similar success while also preventing unplanned pregnancy and STDs.