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Targeted Advertising

Connected TVs Alter Face and Path of Addressable Advertising

Jacqueline Corbelli | Posted 06.01.2015 | Technology
Jacqueline Corbelli

An advertising strategy that includes the additional targeting capabilities of connected TV means brands are finally in a position to jump well beyond the benefits of current addressability options, to a new level of optimization and the higher efficiency that they seek. Now, that's exciting.

5 Things Any Business Must Know Before Advertising On Facebook

Tim Burd | Posted 12.11.2015 | Small Business
Tim Burd

If you want to save yourself some time, money and frustration, here are the five things anybody must know before advertising on Facebook

Stalking and Being Stalked

Renee Fisher | Posted 01.12.2015 | Fifty
Renee Fisher

She has considered fake-searching other items, like a compendium of the greatest philosophical thought of the twentieth century or tiny bikinis. Every time either of them popped up on her screen, it would make her proud that she would have been in need of such things.

Is Targeted Online Advertising Less Effective Than Believed?

Tricia Spencer | Posted 10.06.2014 | Business
Tricia Spencer

I was shocked the other day to pull up a website and see my own mug staring back at me in an ad gracing the side of the page. Sure, targeted advertising has been making big waves lately, but seeing my own image in one was a first for me.

What Kind of Privacy Pipe Is Facebook Smoking? Consumers Don't Want Targeted Ads

Jeff Fox | Posted 08.24.2014 | Technology
Jeff Fox

Make no mistake. Under this new system, Facebook will not only drop ads for products into your news feed just because you "Liked" related products on Facebook. The social giant also plans to show you ads based on your "activities" on sites outside of Facebook.

Bianca Bosker

Should Online Ads Really Offer Binge Drinkers A Booze Discount? | Bianca Bosker | Posted 06.06.2014 | Technology

Does the Internet have a duty to protect us from ourselves? I began to wonder as I attempted to trick Facebook into believing I was single. Hoping ...

Training Future Cybercrime Fighters To Protect Your Thermostat

Cecily Joseph | Posted 04.07.2014 | Impact
Cecily Joseph

We need our next generation to not only think about data protection but how to manage the sharing of data, so we can continue to enjoy and embrace this connected world.

Google's New Policy and the Conscientious Click

Amanda Gutterman | Posted 12.14.2013 | Technology
Amanda Gutterman

Whether you like it or not (weak pun intended), every click you make online, every purchase, every article you read, says something about you. And with the rise of targeted advertising, that information is increasingly convertible into dollars.

The Internet: The Great Divider

James S. Anderson | Posted 10.17.2013 | Teen
James S. Anderson

There is absolutely no way that we can get rid of advertising. Advertising is what makes services on the Internet (such as Facebook, MySpace) free at point of use. But we can limit its affect on us.

Targeted Advertising: 'Creepy' Becomes Normal

James Green | Posted 08.17.2013 | Media
James Green

Believe it or not, the disappearance of anonymity is a much more natural lifestyle for humans. We evolved to live in small groups where people are social and know things about one another.

Online Profiling and Invasion of Privacy: The Myth of Anonymization

Eric K. Clemons | Posted 04.22.2013 | Technology
Eric K. Clemons

We have been conditioned to accept privacy abuses as the price of using the Internet. These abuses generally involve having our search engine send us "better" ads, which most of us believe cannot be too dangerous.

How Technology Could Turn the Tides in the Election

Dr. Satwant Kaur | Posted 12.10.2012 | Technology
Dr. Satwant Kaur

Regardless of what has happened so far, innovative use of emerging technologies still has the ability to turn the winds, even at such a late stage in the game.

Lab Rats in the Social Experiment of Personalized Advertising

Evan Selinger | Posted 10.29.2012 | Technology
Evan Selinger

With enhanced knowledge of what makes us tick comes enhanced capacity to modify our behavior by whittling away at our resolve.

Can Companies Predict Your Divorce?

Richard Komaiko | Posted 05.02.2012 | Divorce
Richard Komaiko

By catching the consumer at the intersection of a big life change, like having a child or getting divorced, there is an opportunity to change customer shopping habits and brand loyalty forever.

Why You Should Opt-Out of the Internet Do Not Track Bill

Brett Greene | Posted 05.25.2011 | Denver
Brett Greene

Common wisdom tells us that people hate advertising. Is this true, or is this is a myth? People don't hate advertising; they hate advertising for stuff they don't want.

Facebook Backlash Begins Over Privacy

Guardian Media | Jemima Kiss | Posted 05.25.2011 | Business

To put it concisely, targeted advertising is crucial to pushing forward a powerful, far more efficient advertising model that can fund media companies...