An advertising strategy that includes the additional targeting capabilities of connected TV means brands are finally in a position to jump well beyond the benefits of current addressability options, to a new level of optimization and the higher efficiency that they seek. Now, that's exciting.
She has considered fake-searching other items, like a compendium of the greatest philosophical thought of the twentieth century or tiny bikinis. Every time either of them popped up on her screen, it would make her proud that she would have been in need of such things.
I was shocked the other day to pull up a website and see my own mug staring back at me in an ad gracing the side of the page. Sure, targeted advertising has been making big waves lately, but seeing my own image in one was a first for me.
Make no mistake. Under this new system, Facebook will not only drop ads for products into your news feed just because you "Liked" related products on Facebook. The social giant also plans to show you ads based on your "activities" on sites outside of Facebook.
Whether you like it or not (weak pun intended), every click you make online, every purchase, every article you read, says something about you. And with the rise of targeted advertising, that information is increasingly convertible into dollars.
We have been conditioned to accept privacy abuses as the price of using the Internet. These abuses generally involve having our search engine send us "better" ads, which most of us believe cannot be too dangerous.