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Wanamaker Was Wrong. The Vast Majority Of Advertising Is Wasted.

George Bradt | Posted 09.21.2016 | Business
George Bradt

Nineteenth-century Philadelphia retailer John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know ...

How Army Intelligence Techniques Apply To Business Leads

George Bradt | Posted 09.23.2013 | Business
George Bradt

The myth is that target marketing is a straightforward science, but the reality is this: the most valuable target marketing starts with "fragments of ...

Obama Targeting Order Revealed

The Guardian | Posted 06.07.2013 | Politics

Barack Obama has ordered his senior national security and intelligence officials to draw up a list of potential overseas targets for US cyber-attacks,...

Jon Ward

Top IRS Official Admits Question That Revealed Tea Party Targeting Was Planted | Jon Ward | Posted 05.17.2013 | Politics

WASHINGTON -- The origins of the IRS scandal over its targeting of tea party groups aroused curiosity and suspicion from the beginning. A senior I...

Where New Writers Can Earn Publication Credits

| Posted 03.08.2013 | Home

By Writer's Relief staff: At some point, everyone’s the new kid on the block. For writers, this situation can be extremely daunting. You may be w...

The Most Powerful Facebook Mobile Ad Feature Most Marketers Don't Know About Yet

Rob Leathern | Posted 03.05.2013 | Business
Rob Leathern

The Facebook Custom Audiences plus mobile combination will no doubt be a very important way for many marketers to start communicating their their existing customers on mobile in 2013.

How Big Data Could Determine the Winner of Today's Election

XPRIZE | Posted 01.06.2013 | Technology

Voters used to be the ones obsessing over details of a candidate's personal life. Now the tables have turned. Campaigns research the personal lives of the voter.

When Targeting Women, Stop Thinking Girly

Michael Maslansky | Posted 12.05.2012 | Politics
Michael Maslansky

The things that differentiate women from men are appealing to people in either party. Perhaps the first party to axe the idea of "ads for women" will experience the bigger swing with that voting bloc.

Groups Versus Swings in Elections

Brendan Nyhan | Posted 05.25.2011 | Politics
Brendan Nyhan

The implication in Emory professor Alan Abramowitz's finding is that politicians spend too much time worrying about targeting specific groups and too little on what moves support up and down across groups (principally, the economy).

The Uncertain

Mark Blumenthal | Posted 05.25.2011 | Politics
Mark Blumenthal

I contributed to this week's print National Journal as part of a special feature titled, "What Will This Election Hinge On?" In a piece called "The Un...

Convention Odds and Ends

Mark Blumenthal | Posted 05.25.2011 | Politics
Mark Blumenthal

First, a quick update on yesterday's post on the Obama campaign briefing. First, James Barnes of the National Journal has a write-up of the strategy s...

Plouffe on Obama and Polling

Mark Blumenthal | Posted 05.25.2011 | Politics
Mark Blumenthal

How is the Obama campaign using surveys and other data to guide their strategy? What do they think about national polling generally, and the Gallup Da...