Nfinity is the first athletic footwear company to create a team shoe specifically for the female physiology. When founding the company in 2003, Tate chose to fill a glaring void in the marketplace -- sneakers designed exclusively for women, to encourage peak performance and reduce risk of injury -- rather than follow the lead of industry giants and their one-size-fits-all approach. As a result, Nfinity has become a leader in the cheerleading world, and has since branched into the basketball and volleyball markets, making it one of the nation's fastest-growing companies.