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(VIDEO) Great Creative Is 'Table Stakes' As Clients Seek Insights, Knowledge: TBWA's Ruhanen

Andy Plesser | Posted 01.09.2017 | Media
Andy Plesser

LAS VEGAS - Creative agencies are managing a transition from a service culture to a knowledge culture. Along the way, the heretofore trusty 30-second ...

(VIDEO) To Attract Talent, TBWA Using Impact-Based Staff Review Metric

Andy Plesser | Posted 07.14.2016 | Media
Andy Plesser

CANNES - Many people in the advertising industry are quick to bemoan high levels of turnover among younger employees. But not the president and CEO of...

(VIDEO) To Attract Talent, TBWA Using Impact-Based Staff Review Metric

Andy Plesser | Posted 07.11.2016 | Business
Andy Plesser

CANNES - Many people in the advertising industry are quick to bemoan high levels of turnover among younger employees. But not the president and CEO of...

Artists Are Painting With Polluted Water For An Important Reason

The Huffington Post | Rahel Gebreyes | Posted 05.31.2016 | Arts

Artists in the Philippines turned dirty river water into striking works of art and ignited a conversation about pollution at the same time. The nine ...

(VIDEO) The Creative Agency Credo: "It's all about speed," TBWA's Global Chief Ruhanen

Andy Plesser | Posted 10.01.2016 | Media
Andy Plesser

COLOGNE - Technology is powering a transformation of the creative ad agencies along two lines: one is targeted or  "precision" marketing, and the ot...

LA Stories: In Hollywood's Heart, IgnitedSpaces Inspires like the Extraordinary Coworking Environments of Googleplex and TBWA's "Ad City"

Ashley Jude Collie | Posted 08.20.2016 | Los Angeles
Ashley Jude Collie

"Getting inspired is one thing. Staying inspired and productive until your dreams have become a reality is a different challenge altogether. Where you work can change everything," says Matt Davis, co-founder of IgnitedSpaces.

New Digital Frontiers At #SXSWi 2013

Zaid Al-Zaidy | Posted 05.12.2013 | Business
Zaid Al-Zaidy

Instead of leaving Austin's SXSWi 2013 with a large sack full of complex, emerging technology news with little or no practical application to the brands and businesses we work on, I want to highlight two "Disruptive" technology movements that can help marketers transform what they do.

Tit for tat: TBWA appoints a Chief Compensation Officer

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Ad agency TBWA is clearly serious about instigating a new level of conversation over ad agency compensation. As discussed in this space a few weeks ag...

TBWA Chairman, Jean Marie Dru, joins the conversation about fixing agency compensation

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

In Ad Age today, TBWA Chairman, Jean Marie Dru, adds his voice to the growing chorus of people that are eager to have a conversation about the future ...

The Art of the Idea: Delving Into John Hunt's New Book

Robert Rosenthal | Posted 05.25.2011 | Home
Robert Rosenthal

John Hunt's new book, The Art of the Idea, is an inspiring collection of astute observations culled from years of cultivating and nurturing ideas around the world. It is unassuming, yet powerful.

Ken Segall: Steve Jobs Hated 'iMac', Had Terrible Alternative

Cult of Mac | Posted 05.25.2011 | Technology

Jobs said he was betting the company on the [iMac] machine and so it needed a great name. He suggested one at the meeting, Segall says, but it was ter...