The truth is that your organization is going to have a culture whether you, as the leader, define it or not. Even the lack of culture is, in and of itself, a culture. So the question is: will you step up and define your culture? Or will you just sit back and let it define you?
The Richie Incognito-Jonathan Martin incident -- both on and off the field -- reveals a culture where the "rules of the game" at best tolerated and at worst endorsed a "Wild West" culture of meanness, hazing, bullying and anything-goes.