Whoever came up with the phrase "married to the job" must have worked at a startup, because there are few correlations greater than working at a New York tech startup and having a long-term serious partner.
For you startup founders and benefits administrators, here's the good news: you have options. In this brave new world of defined contributions, private exchanges and the individual mandate, there are plenty of ways for you and your employees to get good coverage at an affordable price.
As the startups of today, you are the future IPOs of tomorrow. You have the chance to change the face and experience of "Corporate America" into one that inspires us as much as the fast-paced, ever-changing, startup world does.
Where else will you find such disparate individuals of brilliance, who are doing their thing in the midst of day jobs, families, bankrolling companies and life itself yet coming up with ideas that change worlds?
What if you have an idea for a company that is not technology-related, is not going to revolutionize the way people socialize, communicate, shop, or -- gasp -- is an actual brick and mortar business? Can it be done and do you have a shot?