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Tech Sxsw

Thoughts About SXSW

Richard Robbins | Posted 05.16.2013 | Technology
Richard Robbins

Companies that don't have active social media accounts and multiple representatives at SXSW are now the exception than the rule. While this is a great thing, I do worry that too many companies focus more on how to use social media to sell product than as a tool to embrace their communities in a true two-way fashion.