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Technology Brand Advertising

Co-Opetition: The One-Size-Fits-All Solution to Bringing More Brand Dollars to Digital

Will Price | Posted 05.14.2012 | Business
Will Price

Why is interactive earning such a small share of brand advertising dollars? You could reason that it's cultural; historically marketers have looked to TV as the optimal brand-building medium, and you could assert that this thinking still dominates their point of view.