Maybe they didn't stand out so much when their primary purpose was to line the shelves of supermarkets, but with the advent of smartphones, barcodes a...
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What becomes cool and hip today is no longer limited to form and function -- the statement of color has as much to do with what people want as it does with user needs, and designers are following suit.
Steve Jobs saw a future in which technology becomes so minimal, so energy efficient and resourceful, and so much an extension and support of ourselves that it almost disappears.
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