TRUSTe did a bang up job establishing themselves as the must have credential that sites paid them well for. You offer eye candy and a pretty little logo to provide a sense of security. Truth in advertising however, requires more than stamps. It demands in this case, annual inspections and that is what TRUSTe promised.
It is likely that these services will just exacerbate the differences that already exist in the quality of public transit in different areas. The localities that invested and ran their systems well won't be as impacted. In the areas where frustration is higher, the problems will surely become worse when revenues and ridership decline.