In a country where Cricket and Bollywood are the consistent favorites, a wave of social media titans are pushing their way to the top, one impactful project at a time. One of the hottest and most talked about figures in the digital community is Rohit Varma, founder of the Bangalore-based R. Square Consulting.
Sustainability is top of mind as this week we mark Earth Day and Arbor Day, tributes aimed at raising respect for the environment. That makes this the perfect moment to note a new Natural Resources Defense Council (NRDC) report that says, "Brands that place packaging" into commerce must take more responsibility for its life cycle impact.
TRUSTe did a bang up job establishing themselves as the must have credential that sites paid them well for. You offer eye candy and a pretty little logo to provide a sense of security. Truth in advertising however, requires more than stamps. It demands in this case, annual inspections and that is what TRUSTe promised.