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The Secret To Getting Anyone To Do Anything For You Is ...

Dayna Steele | Posted 02.07.2014 | TED Weekends
Dayna Steele

2013-01-18-TEDplayvideo.jpgThe way you get people to do what you want, the way you get people to buy your product or use your service, the way you get people to follow your lead - it is all the same. You let these people know what is in it for them.