iOS app Android app

Television Advertising

Why Political Ads on TV Stink

David Chavern | Posted 02.18.2016 | Media
David Chavern

We are quickly entering the political crazy season (I gave up calling it "silly" because the situation is much too serious for that). For those of us in swing states or counties, we are about to be besieged by an historic level of TV ad spending.

Branded Content: The Currency of Connection

Tom Doctoroff | Posted 01.10.2016 | Business
Tom Doctoroff

The rise of "content" is a fundamental 21st century marketing phenomenon. But is "advertising," deliberate messages broadcast at one time to swathes of people, dead?

The False Divide Between Digital vs. Traditional Media

Tom Doctoroff | Posted 12.06.2015 | Business
Tom Doctoroff

This post argues two basic points. First, and contrary to conventional "digital eco-system" thinking, both traditional and new media are useful at each stage. And, second, the decision making process -- and media needed to stimulate behavior change -- depends on category type.

Why Facebook and Twitter Alone Can't Build Brands

Tom Doctoroff | Posted 02.05.2015 | Business
Tom Doctoroff

Too many businesses lunge toward the latest app or social media stunt without considering their identity as a brand, and how their media strategy works. In the process, consumers end up confused and detached.

Kate Sheppard

American Lung Association Touts New Carbon Rules In TV Ads

HuffingtonPost.com | Kate Sheppard | Posted 06.04.2014 | Politics

The American Lung Association released a new television ad on Wednesday defending limits on greenhouse gas emissions from power plants that the Enviro...

Michigan GOP Candidate Touts His Crossbow Skills In New Ad

The Huffington Post | Alex Lazar | Posted 05.27.2014 | Politics

Paul Mitchell, the former head of Ross Education, LLC and a candidate in Michigan's Republican primary looking to fill the seat of retiring Rep. David...

The Real Business of Reality TV and What Determines a New Show's Fate

Sandy Malone | Posted 06.23.2014 | TV
Sandy Malone

Are you a reality television junkie? Are you a closet Housewives fan? Or do you only watch the news, sports, and legitimate television dramas because you think reality TV is a post-Millennial fascination? Did you know that reality television actually originated on the radio, and that it's one of the longest-running genres in television? Seriously.

"Consult Your Physician Immediately If ..."

Wray Herbert | Posted 06.17.2013 | Science
Wray Herbert

Drug ads are required to list the most serious side effects for the prescription drugs they promote, and some are indeed serious. Do consumers take these warnings seriously, and do these frightening catalogs of symptoms change their attitudes toward the drugs?

Buy Things Featured In TV Ads With Your Remote Control

The Huffington Post | Khadeeja Safdar | Posted 06.05.2012 | Money

Furniture retailer IKEA is coming out with a new TV set that allows viewers to purchase advertised products with just a few clicks of the remote contr...

Paul Blumenthal

Health Reform Foes Have One Big PR Advantage

HuffingtonPost.com | Paul Blumenthal | Posted 03.22.2012 | Politics

WASHINGTON -- Two years after President Barack Obama signed his name to landmark health care reform, polls find that millions of Americans disapprove ...

Paul Blumenthal

Gingrich's Surge Aided By Really Big Money

HuffingtonPost.com | Paul Blumenthal | Posted 01.20.2012 | Politics

WASHINGTON -- Newt Gingrich, a man of more acts than your average reality television star, has been slain and resurrected twice in the drama that is t...

Paul Blumenthal

Romney vs. Paul On Air In New Hampshire

HuffingtonPost.com | Paul Blumenthal | Posted 01.08.2012 | Politics

WASHINGTON -- Former Massachusetts Gov. Mitt Romney, with a year-long, double-digit lead in the polls, has gone in for the kill in New Hampshire with ...

Groupon's Offensive Super Bowl Ad Makes Tibetan Cause Relevant Again

Disgrasian | Posted 05.25.2011 | Media
Disgrasian

Guys, seriously, Groupon did a good thing, okay? Because after they aired that Super Bowl ad about Tibetans-being-oppressed-but-who-gives-a-shit-when-we-can-save-money, we're actually talking about Tibet today.

Political Ads Targeted Women And Senior Citizens

TylerKingkade | Posted 05.25.2011 | Home
TylerKingkade

Within the file cabinets of hundreds of television stations around the country are public files concerning political campaigns which often go completely unreported.

The Blink in the California Governor's Race

Michelle Kraus | Posted 05.25.2011 | Politics
Michelle Kraus

Until this week, it appeared that the GOP had successfully rolled out their new product -- a conservative, ambitious businesswoman with a big check book.

TV Advertisers Paying More Money For Fewer Viewers

Ad Age | Posted 05.25.2011 | Media

After forking over price increases of 7% to 10% for ad time on broadcast TV in the recent upfront market, advertisers are likely to blanch at a disqui...

If The CEO Speaks, Make Sure He Says Why

Simon Sinek | Posted 05.25.2011 | Business
Simon Sinek

The mistake many marketers make is that they tell us what the company does and how they think they are better, but is not a single mention of why the company exists in the first place.

TV Ads Losing Their Effectiveness

Ad Age | Steve McClellan | Posted 05.25.2011 | Business

A majority of marketers believe that television advertising has become less effective in the past two years, according to a new survey from the Nation...