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Avoiding Greenwash and its Dangers

Andrew Winston | Posted 05.25.2011 | Green
Andrew Winston

This week is the fortieth anniversary of Earth Day. In general, it's wonderful to see companies competing on green. But there is also a high risk of companies overstating the truth.

If 98% of "Green" Products Greenwash - Which are the 2% that Don't?

Levi Novey | Posted 05.25.2011 | Green
Levi Novey

We shouldn't generalize from a study that had found that 98% of "green" products on the shelves of American supermarkets made false claims.