As marketable as biodegradable and compostable plastics like PLA are, there's often more to these claims than meets the eye. For example, in most cases biodegradable bioplastics will only break down in a high-temperature industrial composting facility, not your average household compost bin.
The problem with the "own-it-all" logic is that it forces your company to develop in slow, incremental, uncertain stages. Unless something like an inheritance graced you with a bottomless pit of resources and capital that you can sit on, this simply isn't practical.
The attendees at the Social Venture Network (SVN) conference ranged from first-time entrepreneurs to CEOs of major corporations to some of the industry's leading investment advisors and marketing firms.
In order to make a potentially game-changing idea a long-standing reality, it's highly recommended that social entrepreneurs look at their business model and ask a very simple question: Could my company be a profitable one?