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Unfortunately, Reviews on Yelp Cannot Be Relied Upon for Vetting Purposes

Mark Baer | Posted 11.27.2014 | Business
Mark Baer

I would be highly suspect in relying upon Yelp reviews in the future. I wish this were not true because it just makes it that much more difficult and confusing for customers to locate "real evidence" that is so essential to properly vet products and services.

A Resolution Doesn’t Have To Be Broken

Posted 01.09.2013 | Healthy Living

The new year can be an exciting time: a chance to start fresh, reinvent yourself and of course take on a new resolution. Not surprisingly, most new ye...

The Importance of Testimonials and How to Get Them

Peggy McColl | Posted 05.25.2011 | Business
Peggy McColl

For the most part people think of testimonials as icing on the cake of a good client experience. But don't underestimate their ability to demonstrate...

The Secret Weapon of Success: Grow Your Profits With Testimonials

Arielle Ford | Posted 05.25.2011 | Business
Arielle Ford

The most important thing that you can do to build your platform is gather effective customer testimonials and proof that what you're offering actually works.

The Book Jacket Blurbs Nobody Will Ever Read

Denise Vivaldo | Posted 05.25.2011 | Books
Denise Vivaldo

When the marketing department asks for book blurbs, you have to call anyone with something nice to say about you or your book. My favorite: "Crap, she may be old but she is still fast!"