For the sake of the English language, please stop using the word 'unpack' (unless you are removing your travel essentials from a valise). How about: discover, uncover, reveal, unearth, expose, ascertain, discern, lay bare or just find out.
Despite the proximity of the lovely gentleman's body next to me mixed with his strong aftershave spilling into my seat, I was one with the audience as I was in tears or in laughter throughout, only broken by a tear-less intermission.
I do branding for a living and so I appreciate the confidence Estaifan has in who he is and what he stands for. He uses his life experience to connect with others and make even a short cab ride a memorable experience.
I realized, my former impatience at having to make this call had given way, early on, to an enjoyable and gratifying shared experience. An intimate, relaxing mini-concert between two strangers intent on providing each other with the service most needed in the given moment.
A uniquely recognizable logo is the mandatory badge today's brands wield in an effort to reinforce their perpetual supremacy. But really, do we actually need all those stinkin' badges? When is enough too much?
Every company has a brand promise and personality attributes. Some can't articulate what they are but they are circling around them and hoping for clarity as they grow, or are struggling to remember why they started their company in the first place.
Because I create/burnish brand stories for a living and because I have an outward appearance that causes strangers to pull out cameras and snap away in my face, I spend a lot of time thinking about brands, branded things and experiences.