Foursquare, Cause Marketing Find Home with Housing Charity
I love this cause-marketing promotion from a UK housing charity that brings together eight Edinburgh thrift shops with the leading location-based service, Foursquare.
I love this cause-marketing promotion from a UK housing charity that brings together eight Edinburgh thrift shops with the leading location-based service, Foursquare.
Joe Waters | Posted 09.20.2011
I love two things: cause marketing -- a partnership between a non-profit and for-profit for mutual profit -- and iced tea. So it's no surprise that I'm boiling over for Tēvolution, a new brand of iced tea from Purpose Beverages, Inc.
Joe Waters | Posted 09.12.2011
The more I learn about text and the more I sober up to the reality of adoption rates on things like smartphone apps, location-based services, QR codes and other mobile gadgetry, the more I appreciate the simple text message.
Posted 07.10.2011
The UK's struggling charity sector gets a fillip from the launch of the first system allowing the UK's 50 million mobile phone owners to give money to...
Posted 05.25.2011
To bring the public's attention to the plight of an often overlooked population, Austin, Texas nonprofit Mobile Loaves & Fishes is using a unique appr...
Posted 05.25.2011
Using the latest technology, a traveling installation in New York City reminds passerby about the challenges facing the city's homeless population and...
Austin Business Journal | Posted 05.25.2011
The $50 million raised through a Haiti relief text-to-donate campaign represents a "tipping point" in future fundraising, according to a collaborative...
Posted 05.25.2011
The devastation caused by the earthquake in Haiti has led to an outpouring of generosity, with many ways you can donate and send relief. David Let...
Joe Trippi | Posted 05.25.2011
The objective the Eleven Eleven Campaign is simple: to get 11 million Americans to donate $11 to support America's Veterans.
Joe Waters | Posted 09.25.2011