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Text to Give

Foursquare, Cause Marketing Find Home with Housing Charity

Joe Waters | Posted 09.25.2011 | Impact
Joe Waters

I love this cause-marketing promotion from a UK housing charity that brings together eight Edinburgh thrift shops with the leading location-based service, Foursquare.

Tevolution Brews Funds for Causes

Joe Waters | Posted 09.20.2011 | Impact
Joe Waters

I love two things: cause marketing -- a partnership between a non-profit and for-profit for mutual profit -- and iced tea. So it's no surprise that I'm boiling over for Tēvolution, a new brand of iced tea from Purpose Beverages, Inc.

Is the Humble Text Message a Cause Marketing Star?

Joe Waters | Posted 09.12.2011 | Impact
Joe Waters

The more I learn about text and the more I sober up to the reality of adoption rates on things like smartphone apps, location-based services, QR codes and other mobile gadgetry, the more I appreciate the simple text message.

First Free Text Donation Service Launched In UK

Posted 07.10.2011 | Impact

The UK's struggling charity sector gets a fillip from the launch of the first system allowing the UK's 50 million mobile phone owners to give money to...

Danny Silver Living On 'I Am Here' Billboard To Raise Money, Awareness About Homelessness

Posted 05.25.2011 | Impact

To bring the public's attention to the plight of an often overlooked population, Austin, Texas nonprofit Mobile Loaves & Fishes is using a unique appr...

Video Installation Encourages Homeless Activism In New York City

Posted 05.25.2011 | Impact

Using the latest technology, a traveling installation in New York City reminds passerby about the challenges facing the city's homeless population and...

Mobile Giving Is The Future, Study Suggests

Austin Business Journal | Posted 05.25.2011 | Impact

The $50 million raised through a Haiti relief text-to-donate campaign represents a "tipping point" in future fundraising, according to a collaborative...

David Letterman Urges Support For Haiti (VIDEO)

Posted 05.25.2011 | Comedy

The devastation caused by the earthquake in Haiti has led to an outpouring of generosity, with many ways you can donate and send relief. David Let...

Call in Tonight for Veterans

Joe Trippi | Posted 05.25.2011 | Impact
Joe Trippi

The objective the Eleven Eleven Campaign is simple: to get 11 million Americans to donate $11 to support America's Veterans.