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The Atlantic Scientology

Advertising Goes Native, and Deception Runs Free

Edward Wasserman | Posted 04.01.2013 | Media
Edward Wasserman

"Native advertising" is all about deception. Even if, at some level, you understand they weren't put together by the magazine's staff, you're still expected to see them as partaking of the magazine's trustworthiness.

The Atlantic Takes Down Paid Scientology Article After Backlash

Tony Ortega | Posted 03.17.2013 | Media
Tony Ortega

The Atlantic is a venerated magazine, which has been celebrated for the way it has made use of the Internet probably better than any highbrow publication. But taking paid puff pieces from Scientology? This innovation is resulting in a big backlash.

Magazine Caught In Uproar Over Scientology

The Huffington Post | Jack Mirkinson | Posted 03.17.2013 | Media

The Atlantic magazine was left with egg on its face after it published, then withdrew, an advertorial from the Church of Scientology on Monday. The...