Are some people just born curious? Or can curiosity be cultivated? The answer matters because curiosity is a necessity for innovation. If curiosity isn't instinctive among your collaborators then you need to bring it to life.
Students of reasoning styles can boost their success at convincing others of the wisdom of a new idea by identifying and adapting to the logic filters of decision makers. Sizing up a situation realistically lets us know what to expect when we're pitching a new idea, and how to make the most of it.
The first thing I need from you is encouragement to take a bigger view of our business sector. We need to show a willingness to press traditional boundaries so we can liberate our thinking to see pockets of opportunity we may have overlooked.
The selling of a new idea is, at bottom, a story told to customers. A persuasive story is built on insight into who customers are and how they behave. Orientation to that behavior produces clarity about what the organization wishes to be.