iOS app Android app

The Humor Research Lab

Most Things (Even Funny Things) Aren't Funny

Peter McGraw and Joel Warner | Posted 09.10.2012 | Comedy
Peter McGraw and Joel Warner

These strategies might not turn you into the next Chris Rock or even the life of the party. But considering how humor has been shown to improve people's happiness, making life funnier, even just a little bit, is surely worthwhile.

The Mad Men Experiment: Does Boozing Lead to Funnier Ads?

Peter McGraw and Joel Warner | Posted 04.01.2012 | Comedy
Peter McGraw and Joel Warner

2012-01-31-imagepull.jpgCan alcohol fuel humor creation? To investigate, we cooked up a little experiment involving advertising creatives, a funny marketing campaign and alcohol -- with an emphasis on the alcohol.