It all started with the idea of a Super Bowl commercial to promote the real Kentucky. "We wanted to put it on the biggest stage in the world," says Whit Hiler of ad agency Cornet IMS in Lexington.
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The Derby is well-marketed, mawkish insanity. The Preakness? Um, well... not exactly drenched in tradition, is it? I mean, what do the fans at the track drink while they're waiting for the race to start?
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