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The Stream Series

Welcome to the Stream Island

John O’Keeffe | Posted 09.01.2013 | Technology
John O’Keeffe

Stream is not inhibited by narrow definitions. Instead it explodes in every direction, to remind us how narrowly we marketers have come to frame this most human of all human attributes. Creativity.

The Rise of the Fleeting Social Post

Emil Michael | Posted 08.27.2013 | Technology
Emil Michael

If Snapchat and its soon-to-be everywhere clones survive the boom bust cycle that is the new world of mobile phone apps, I think it will be a sign that we are not OK with EVERYTHING being shared and pinned to our social resume until well past our last days on earth.

The Changing Face of Video: A New Creative Class

George Strompolos | Posted 08.24.2013 | Technology
George Strompolos

Technology is empowering creative people to share powerful ideas on a global scale, and that is making the world a better place.

Monks, Drones and No Big Data

David Sable | Posted 08.20.2013 | Technology
David Sable

Digital is about our lives; what we do as human beings day in and day out; adding value to our existence and no longer about the technology and its whiz bang features.

The Stream Series: Learning From a Magnanimity of Disorder

Sam Flemming | Posted 07.03.2013 | Business
Sam Flemming

I recently returned from WPP Stream Asia in Phuket, Thailand. And I have to tell that it is the first conference I have ever attended that flew in a 19 year old Romanian rocket scientist prodigy with self-built jet engine on a bike.

The Stream Series: Why 3 Months Is a Long Time for Consumers

Jenny Goodridge | Posted 05.15.2013 | Technology
Jenny Goodridge

This year, IDC is forecasting global sales of 173m tablets. That's nearly as many as were sold in the previous two years combined! What thought have you given to the impact this will have on your decisions to deploy apps?

The Stream Series: The Future of Retail

Michael Fox | Posted 07.03.2013 | Business
Michael Fox

How can we as retailers prepare for and take advantage of the massive change technology has wrought on our industry?

The Stream Series: Like Father, Like Son -- Can the Media Industry Help Stop Violence Against Women?

Will Muir | Posted 05.13.2013 | Impact
Will Muir

Sadly, most solutions for empowering and protecting women do not engage men as part of the solution. But there are ideas to change that.

The Stream Series: .mm good?

Duncan Clark | Posted 07.03.2013 | Technology
Duncan Clark

Myanmar is not a start-up -- it has a long history, is rich in mineral and human resources and was once the second richest country in South East Asia. Yet after decades of isolation, civil war and sanctions, from a digital business perspective it is probably best viewed as a start-up opportunity.

The Stream Series 2012: What Can We Learn From An Un-Conference?

Mark Read | Posted 12.02.2012 | Technology
Mark Read

I am increasingly struck by Stream as a metaphor for the successful company in the digital economy and the lessons that we can learn from running it.

The Stream Series 2012: Returning to a Childlike State of Mind

Suresh Balaji | Posted 12.01.2012 | Technology
Suresh Balaji

WPP Stream was about learning about what inspired others and finding inspiration for yourself. Many a new idea premiered in those two days. These eccentric ideas at Xstream will soon become part of the mainstream.

The Stream Series 2012: Release 0.9: A Swim in the Stream

Esther Dyson | Posted 11.28.2012 | Technology
Esther Dyson

Imagine what loyalty corporations could earn by investing in educating their workers. Yes, many would leave for better jobs... and one day they might even be able to afford their former employers' products.

The Stream Series 2012: A Constant Stream of Inspiration From Storytelling to Startups

David Shing | Posted 11.27.2012 | Small Business
David Shing

Brands are looking for platforms to amplify their message; agencies are looking for the tools for amplification; startups are looking for ways their tools can help. Success for all three relies on applying the right mix of their abilities to a common goal -- a meaningful, authentic conversation with the consumer.

Why Doing Good Is Good Business

David Eastman | Posted 08.27.2012 | Business
David Eastman

As emerging technology surges through the fast-emerging economies of the world, a power shift unprecedented in scope is inevitable. As marketers, we need to be prepared for it, and we need to be able to harness it.

A World of Exponentially Increasing Information

Paul Adams | Posted 08.26.2012 | Technology
Paul Adams

In a world of exponentially increasing information, people need ways to navigate the volume. The way we navigate this new world is, interestingly, the same way we have navigated the world since the beginning of humanity -- we are turning to our friends.

A Stream of Ideas

Jonathan Mildenhall | Posted 08.22.2012 | Media
Jonathan Mildenhall

We are going to see a dramatic upswing in what I call "the golden triangle of good." Businesses, NGOs and governments will increasingly work together to develop solutions to the challenges that face planet earth and humankind.

Engagement, Advocacy, and Other Buzzwords

Thomas Gensemer | Posted 08.21.2012 | Media
Thomas Gensemer

After years of lip service, with few notable exceptions, yesterday seemed to mark a new alignment between media owners, brands, and agencies. No longer can we focus exclusively on the mass consumer audience.

Stories From the Blue

David Sable | Posted 08.20.2012 | Media
David Sable

One of the joys of coming to Cannes every year has been its expansion of the definition of creativity, and with it, the mind-blowing changes in technology that have let us tell richer, better stories.

Stream On

David Sable | Posted 10.02.2012 | Technology
David Sable

Stream reinforced my belief that the linkage between creativity and innovation has to be organic and integrated and authentic. It has to feel inevitable -- that one can't live without the other, that the technology isn't gratuitous, an add-on or a conspicuous bow to fashion.

Branded Content: Should I Stay Or Should I Go?

Alex Hultgren | Posted 10.02.2012 | Media
Alex Hultgren

Although I'm sure Mick Jones and the late Joe Strummer would cringe at the thought of having their punk anthem reinterpreted for a corporate event, I must admit that these are the types of questions marketing managers are facing these days.

Listening For The Sounds Of Innovation

Caroline Drucker | Posted 10.02.2012 | Technology
Caroline Drucker

I'm part of a start-up that's growing at break-neck speed. We spend long days trying to solve the simple, human problem we have set ourselves: how can we find better ways to help people share the sounds they've created with one another?

What An Indonesian Start-Up Can Teach Brands

Nathan Eagle | Posted 10.02.2012 | Technology
Nathan Eagle

While there are well under a billion PCs in use in emerging markets today, there are 3.8 billion mobile phones. There is a huge opportunity to use the mobile channel to connect emerging consumers to the brands so eager to know them.

WPP's Stream's Got Talent

Sir Martin Sorrell | Posted 10.02.2012 | Media
Sir Martin Sorrell

The Stream conference uses a user-generated or crowd-sourced conference format, which is highly interactive and demands and gets total participation. No predetermined format, no agenda, nobody laying down a roadmap -- it's totally democratic, even anarchic.