iOS app Android app

Third Wave of Feminism

Abrahamic Feminisms

Vanessa L. Ochs | Posted 02.03.2017 | Religion
Vanessa L. Ochs

Since feminism's second wave, feminist scholars and activists in Christianity, Judaism and Islam, have been developing strategies for scrutinizing the status of women in our traditions and pressing for women's equality.

Marketing to Women, or Should I Say Marketing to People With a Female (or Male) Brain?

Jenny Darroch | Posted 12.08.2014 | Business
Jenny Darroch

My first recommendation for marketing to women is to determine where your female audience sits on the emphasizing-vs.-systematizing spectrum. Put another way, how dominant is the "female" brain among your target market?

Avoid Gender Washing: Making Sense of Marketing to Women by Understanding the Three Waves of Feminism

Jenny Darroch | Posted 08.10.2014 | Business
Jenny Darroch

Realizing that women make around 85 percent of all purchase decisions but unsure of how to effectively market to women, many managers end up adopting a strategy of "gender washing."