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Ticket Buyers

The Cycle as Insurance Policy

Michael Kaiser | Posted 12.03.2011 | Arts
Michael Kaiser

Those organizations that mount important art, pursue aggressive marketing campaigns and build their families consistently, create an insurance policy against economic downturns and programmatic failure.

The Marginal Buyer

Michael Kaiser | Posted 06.18.2011 | Arts
Michael Kaiser

One of the facts of life for all arts organizations is that we don't have the resources required to market to every potential ticket buyer, and arts managers can make the mistake of focusing their marketing on those who always buy tickets anyway.

The Technology Challenge

Michael Kaiser | Posted 05.25.2011 | Entertainment
Michael Kaiser

We live in an age of astonishing invention. The new communication tools developed over the past 20 years are remarkable for their power and penetratio...

I Like Older People

Michael Kaiser | Posted 05.25.2011 | Arts
Michael Kaiser

Looking to diversify our audiences does not mean we should turn our backs on, or reduce service to, seniors or other mainstays of our audience.

Mid (And Other) -Course Corrections

Michael Kaiser | Posted 05.25.2011 | Entertainment
Michael Kaiser

At this time, arts organizations must be far more nimble, financially, than ever before. Many of us have experienced unforeseen drops in contributed ...