The humble and dedicated Breece is still on a mission to create more software for music-lovers to enjoy, even after selling Songza to Google. Now as a product manager at Google Play, Breece is constantly keeping in tune with what users want to listen to and working on new ways to deliver content.
He wore purple and gold like the Minnesota Vikings, MPLS emblazoned across his zip-down jacket. His Afro was back to its 1979 For You fullness. He was laid-back, full of conversation and, as usual, averse to being officially recorded for this exclusive EBONY.com interview.
If you go onto the homepage of Tidal right now you will see a mini documentary with Lili K, a Tidal Rising artist. She is a jazz artist from Chicago who has collaborated with Chance The Rapper and Vic Mensa.
Tidal is a company that has faced constant criticism in the media. Since their launch, people have questioned their motives, called them a flop, and found every avenue they can to try to discredit the entire operation.
Barely a month after the launch of Jay Z's Tidal, with major artists lining up to show support and journalists signaling the arrival of a big new digital music gorilla, the tide of opinion seems to have dramatically turned.
The music industry must wake up and control the tide. Times have changed and we need to do a total 180. If we listen, understand and change before it's too late, the damage done in the past decade is reversible. If we don't, we'll be washed away by a tidal wave of our own making.
It's not clear where all this plays out, but meeting many across the music industry this past year, I saw a clear picture of an industry trying to reinvent itself. And while labels still have an important role, the new equilibrium brings a healthy competitive balance to the market.
Will I subscribe? I can't decide. But seriously, if the world's best musicians really think that they are "taking a stand" by charging us more money to stream their music in the name of "high-fidelity" sound... then they are seriously out of touch in more ways that I ever thought was imaginable.