Tiger Woods lost numerous sponsorships after his serial womanizing came to light in late 2009. One of his biggest financial relationships to end as a ...
Sarah O'Leary | Posted 05.25.2011
Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.
Carl Jeffers | Posted 05.25.2011
In America, redemption is not only possible for fallen heroes; it is in fact something that the fallen hero can count on. And this is a good thing.
Posted 05.25.2011
Gatorade is parting ways with Tiger Woods, according to CNBC's Darren Rovell. He tweeted: "Gatorade: we no longer see a role for Tiger in our marketin...
Posted 05.25.2011
Tiger Woods has destroyed $12 billion in stock value since his post-Thanksgiving car accident, according to a new study from two University of Califor...
AP | Posted 05.25.2011
PURCHASE, N.Y. — Gatorade confirmed Tuesday it is discontinuing its Tiger Woods drink but says it made the decision before the golfer's car acci...
AP | EMILY FREDRIX | Posted 05.25.2011
When Tiger Woods' break from golf ends, he's unlikely to regain his crown as one of the world's most valuable pitchmen, even if he gets back to winnin...
SPORTSbyBROOKS | Posted 05.25.2011
Chris Thomson of Perth, Australia's WA TODAY has the latest sponsor of Tiger Woods, watch maker Tag Heuer, scaling back its relationship with the golf...
Posted 05.25.2011