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Tiger Woods Gatorade

Tiger Woods Snubs Former Sponsor At U.S. Open

Posted 05.25.2011 | Sports

Tiger Woods lost numerous sponsorships after his serial womanizing came to light in late 2009. One of his biggest financial relationships to end as a ...

New Nike Ad? It Should Have Held That Tiger

Sarah O'Leary | Posted 05.25.2011 | Media
Sarah O'Leary

Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.

Thoughts on Tiger Woods

Carl Jeffers | Posted 05.25.2011 | Sports
Carl Jeffers

In America, redemption is not only possible for fallen heroes; it is in fact something that the fallen hero can count on. And this is a good thing.

Tiger Woods' Gatorade Sponsorship OVER: Third Major Sponsor To Leave

Posted 05.25.2011 | Sports

Gatorade is parting ways with Tiger Woods, according to CNBC's Darren Rovell. He tweeted: "Gatorade: we no longer see a role for Tiger in our marketin...

Tiger Woods Sponsor Pulls Ads

SPORTSbyBROOKS | Posted 05.25.2011 | Sports

Chris Thomson of Perth, Australia's WA TODAY has the latest sponsor of Tiger Woods, watch maker Tag Heuer, scaling back its relationship with the golf...

Tiger Woods Scandal: $12 BILLION Fallout?

Posted 05.25.2011 | Sports

Tiger Woods has destroyed $12 billion in stock value since his post-Thanksgiving car accident, according to a new study from two University of Califor...

Gatorade Drops Tiger Woods Drink

AP | Posted 05.25.2011 | Sports

PURCHASE, N.Y. — Gatorade confirmed Tuesday it is discontinuing its Tiger Woods drink but says it made the decision before the golfer's car acci...

Tiger Woods Sponsors Distance Themselves From Golfer

AP | EMILY FREDRIX | Posted 05.25.2011 | Sports

When Tiger Woods' break from golf ends, he's unlikely to regain his crown as one of the world's most valuable pitchmen, even if he gets back to winnin...