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Tiger Woods Gillette

Gillette Drops Tiger Woods

AP | SARAH SKIDMORE | Posted 05.25.2011 | Sports

PORTLAND, Ore. — Procter & Gamble Co. will not renew its endorsement deal with Tiger Woods at the end of the year, adding another name to the li...

Proctor & Gamble: Tiger Woods A Distraction We Don't Need

AP | DAN SEWELL | Posted 05.25.2011 | Sports

CINCINNATI — The CEO of the Procter & Gamble Co. says he doesn't know whether golfer Tiger Woods will ever appear in another Gillette commercial...

Tiger's Brand Bogey

Jonathan Littman | Posted 05.25.2011 | Media
Jonathan Littman

What's the real business lesson in Tiger's astonishingly precipitous fall from grace? In the age of the personal brand, Twitter and real-time, one major misstep can cost you a fortune.

Tiger Woods Sponsors Reportedly Re-evaluating Contracts

Posted 05.25.2011 | Sports

FoxNews.com reports that three high-profile Tiger Woods sponsors are examining their contracts with the golfer to see if his conduct violated his cont...

Tiger Woods Sponsors Distance Themselves From Golfer

AP | EMILY FREDRIX | Posted 05.25.2011 | Sports

When Tiger Woods' break from golf ends, he's unlikely to regain his crown as one of the world's most valuable pitchmen, even if he gets back to winnin...

Tiger Woods Sponsor Pulls Ads

SPORTSbyBROOKS | Posted 05.25.2011 | Sports

Chris Thomson of Perth, Australia's WA TODAY has the latest sponsor of Tiger Woods, watch maker Tag Heuer, scaling back its relationship with the golf...

Tiger Woods' Gillette Fallout: Sponsor To Limit Woods' Role In Marketing

AP | EMILY FREDRIX | Posted 05.25.2011 | Sports

One of Tiger Woods' major sponsors won't feature the world's most valuable athlete in its marketing while he takes time off to repair his personal lif...