Corporate Absolution of Tiger? Blame "Citizens United"
Just months after the Supreme Court added yet another boulder to the edifice of corporate personhood, Nike has pushed the boundaries to something resembling corporate priesthood.
Just months after the Supreme Court added yet another boulder to the edifice of corporate personhood, Nike has pushed the boundaries to something resembling corporate priesthood.
Kathlyn and Gay Hendricks | Posted 11.17.2011
In his recent Nike commercial, a stone-faced Tiger Woods stares into the camera as he listens to the voice of his late father, Earl. The commercial closes with the question, "Did you learn anything?"
Lizz Winstead | Posted 05.25.2011
James Boyce | Posted 05.25.2011
It's hard to argue long term with successful companies, I don't often think that I know better than the folks at Apple, or Google, or in this case, Nike, but the new ad with Tiger Woods is an absolute disgrace and Phil Knight should have known better.
Sarah O'Leary | Posted 05.25.2011
Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.
AP | STUART CONDIE | Posted 05.25.2011
LONDON — Nike will continue to support Tiger Woods even though the world's best player has taken an indefinite leave from golf to deal with pers...
Wall Street Journal | Posted 05.25.2011
Nike Inc. will launch new golf clubs this month without the promotional muscle of golfing great Tiger Woods. That will be a challenge for the sport...
AP | EMILY FREDRIX | Posted 05.25.2011
When Tiger Woods' break from golf ends, he's unlikely to regain his crown as one of the world's most valuable pitchmen, even if he gets back to winnin...
Posted 05.25.2011
Tiger Woods has destroyed $12 billion in stock value since his post-Thanksgiving car accident, according to a new study from two University of Califor...
N. E. Marsden | Posted 05.25.2011