Tiger Woods Nike

Corporate Absolution of Tiger? Blame "Citizens United"

N. E. Marsden | Posted 05.25.2011

N. E. Marsden

Just months after the Supreme Court added yet another boulder to the edifice of corporate personhood, Nike has pushed the boundaries to something resembling corporate priesthood.

Tiger's Big Question: Did You Learn Anything?

Kathlyn and Gay Hendricks | Posted 11.17.2011

Kathlyn and Gay Hendricks

In his recent Nike commercial, a stone-faced Tiger Woods stares into the camera as he listens to the voice of his late father, Earl. The commercial closes with the question, "Did you learn anything?"

Just Don't Do It

Lizz Winstead | Posted 05.25.2011

Lizz Winstead

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Nike Shanks It

James Boyce | Posted 05.25.2011

James Boyce

It's hard to argue long term with successful companies, I don't often think that I know better than the folks at Apple, or Google, or in this case, Nike, but the new ad with Tiger Woods is an absolute disgrace and Phil Knight should have known better.

New Nike Ad? It Should Have Held That Tiger

Sarah O'Leary | Posted 05.25.2011

Sarah O'Leary

Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.

Tiger Woods' Nike Sponsorship To Continue

AP | STUART CONDIE | Posted 05.25.2011

LONDON — Nike will continue to support Tiger Woods even though the world's best player has taken an indefinite leave from golf to deal with pers...

Tiger Woods-Nike Update: Golf Club Line Ditches Woods

Wall Street Journal | Posted 05.25.2011

Nike Inc. will launch new golf clubs this month without the promotional muscle of golfing great Tiger Woods. That will be a challenge for the sport...

Tiger Woods Sponsors Distance Themselves From Golfer

AP | EMILY FREDRIX | Posted 05.25.2011

When Tiger Woods' break from golf ends, he's unlikely to regain his crown as one of the world's most valuable pitchmen, even if he gets back to winnin...

Tiger Woods Scandal: $12 BILLION Fallout?

Posted 05.25.2011

Tiger Woods has destroyed $12 billion in stock value since his post-Thanksgiving car accident, according to a new study from two University of Califor...