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Tiger Woods Sponsorship Deals

Tiger Digs a Deeper Hole

Earl Ofari Hutchinson | Posted 05.25.2011 | Sports
Earl Ofari Hutchinson

Nice try Tiger, but it won't work. Simply gazing into the eye of a lone camera, taking no questions from reporters, and dropping a hint that he'll return to golf won't buy forgiveness or peace.

Tiger Woods TV Ads Disappear After Affair Reports

Bloomberg | Posted 05.25.2011 | Sports

No advertisements featuring Tiger Woods have run on prime-time television broadcast networks or 19 cable channels since late last month, after reports...

Tiger's Brand Bogey

Jonathan Littman | Posted 05.25.2011 | Media
Jonathan Littman

What's the real business lesson in Tiger's astonishingly precipitous fall from grace? In the age of the personal brand, Twitter and real-time, one major misstep can cost you a fortune.